“The best friend that a man may get is a good book.” That is
what we have been hearing since our childhood yet we are moving away from the books and all the literature along with
it. We are no longer interested in going to theaters for watching the
Shakespearean classics as we don’t even find some time to do that. The reason
might have been that the work timings are so tough and the life has gone too
fast that the only books that people like these days are the comics and
children like the cartoon books that normally have Spiderman and Batman on
their covers.
While the serious book-reading has increased in terms of
number of books sold, it has never been in accordance with the rising education
standards and literacy rates throughout the world. This has led to serious
problems and because there is not much demand for good literature in the world
the innocent minds are trapped by exploitative literature which can be
religious, cultural, economic or even sexual. The need of the hour is to invoke
the spirit of book-reading among the readers again and try and promote the good
books only. The governments can do it in their respective countries while the
corporations can also promote them.
Corporations can create goodwill by promoting good serious
stuff and can arrange book-fairs and exhibitions for this purpose. This
certainly does not mean any censor but some promotion for the good material
only. The exhibitions are set up throughout the country time and again and they
definitely help the booksellers because there is good bit of supply books
available for the readers. The books wholesalers can also try and convince the retailers and the publishers and
other stakeholders to set up more and more exhibitions and book-fairs so that the
general interest of book-reading can be revamped among the masses and books of
good caliber and having good material with them can be promoted and sold as
well.
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